SURMER IS MORE THAN A BRAND—IT'S A WAY OF BEING.
It is the feeling of sun-warmed skin and salt-dried hair, the rhythm of waves lapping against the shore, the effortless elegance of life between the sea and the sky.
It is a wardrobe for the free-spirited, for those who embrace movement, change, and the simple pleasure of well-made things.
Born from summers that stretched endlessly between two coasts, SURMER is a celebration of the in-between: between land and sea, tradition and modernity, comfort and sophistication.
We create garments that are spirited, conscious, and timeless—meant to be lived in, loved, and carried with you, no matter where the tides take you.
SURMER is for those who find luxury in ease, elegance in simplicity, and beauty in the art of being free.
ROOTED IN HERITAGE, SHAPED BY THE SEA.
We grew up between two worlds: Australia and Croatia, two summers a year, always chasing the sun. The islands shaped us—the barefoot days, the boat rides, the seamless transition from beach to bar. It was a life of freedom, of movement, of connection to the elements.
A LEGACY OF CRAFT.
Our mother was a designer, and from the earliest days, we watched her bring fabric to life. She made our clothes with her own hands, and through her, we learned the language of design—the way fabric drapes, the way a garment should move with the body, the way a well-crafted piece can make you feel.
FITTED TO FEEL JUST RIGHT.
We spent years in fit rooms, slipping into samples, studying how fabric hugs, flows, and moves. From Sydney’s top designers to our own made-to-measure boutique, we learned that fit is everything—it should move with you, feel like second skin, and never hold you back. We tweak, refine, and perfect every piece until it feels like it was made just for you.
CRAFTED WITH INTENTION.
Every piece we create is designed with deep thought about fit, feel, and quality. We try on many prototypes before going into production and take feedback seriously. If a design can be improved, we refine, remake, and re-produce until it reaches perfection.
DESIGNED FOR THE JOURNEY.
Every SURMER piece is made for the way we live—by the water, in movement, between places. Travel is in our DNA, and our designs reflect that: effortless, adaptable, meant to go with you from shore to city, from sunrise to sunset. Thoughtfully constructed, naturally fitting, always embracing the flow of life.